Stop Hiding the Mess in Your Business

We recently attended the Females on Fire conference in Nashville, packed with brilliant speakers, badass women, and more lightbulb moments than I was ready for. 

One topic that landed hard? The tendency to hide our process until we think it’s perfect.

As entrepreneurs (or maybe as women, creatives, multi-passionate people), we often wait until something is shiny and polished before sharing it. Whether it’s a new offer, a blog, or a product idea, we want the whole thing “ready” before it is debuted to the world. 

But here’s the problem: waiting for that moment of perfection is often a mask for fear. Fear of judgement, failure, or not being “expert enough.”

Think about this:       

I have a habit that when someone’s coming over to my house, I feel the need to scrub every nook and cranny imaginable. 

Suddenly I’m dusting the baseboards... Deep-cleaning the oven... Washing the windows... Doing the most unnecessary tasks just so things look perfect. 

But here’s the thing: no one’s coming over to hunt for dust bunnies. They’re coming to hang out. To eat snacks, catch up, play with the cats (whether they want to or not). They’re coming to see me.

We wait until everything’s polished and perfect before hitting the "publish" button. We hide the clutter, the half written blogs, the list of brilliant but "not-quite-ready-yet" ideas. 

We hide our messy middle.  

What I realized sitting in a conference room filled with women in online business spaces is that we are all in our messy middle, whether you're in year one or year ten of business. There’s no perfect moment. No “everything’s finished forever” phase.

We are missing a golden opportunity to meet + connect with people IN the middle. You don’t need to scrub the metaphorical baseboards. They’re not coming for perfection. They’re coming for you. 

From now on, I’m leaning into showing up anyway. 
(To be clear, I’m not abandoning tidiness. I will not launch a new offer like I’m decorating for a party after the guests show up 😅). 

So come along for the ride, and we will work hard to be as transparent as possible through all the hiccups, the wins, and no matter what the outcome, the most important part of it is that we are building a stunning community to share our story with. 

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